Headed by CEO John Eland, Rubix will develop and operate a global portfolio of 8GW+ across the Americas, EMEA, and APAC regions
London, UNITED KINGDOM – 2 June 2026 – Submer Group, a market leader in AI data center infrastructure with backing from M&G Investments, Planet First Partners, Norrsken VC, and Mundi Ventures, today announced the launch of Rubix Data Centers, a global developer and operator of AI data center campuses.
With an initial powered land portfolio of more than eight gigawatts across the Americas, EMEA, and APAC regions, Rubix unites advanced engineering and modular design with end-to-end development execution to enable rapid deployment of AI infrastructure. Following the launch of Submer’s neocloud business inferX in late 2025, Rubix is well positioned to deliver AI data center campuses for hyperscale end-users, from site origination and community engagement to delivery and ongoing critical operations.
Leading Rubix’s global expansion is Chief Executive Officer and data center industry veteran John Eland. Eland brings more than 25 years of experience across data centers, telecommunications, and infrastructure investment, having most recently served as the Chief Executive Officer at STACK Infrastructure EMEA, driving the company’s strategic growth across the region. Previously he was the global Chief Strategy Officer at NTT Global Data Centers, overseeing international expansion and market development across one of the world’s largest data center platforms.
Eland is joined at Rubix by Senior Vice President Alison Gutman, heading global business operations to support scalable, high-performance growth. Gutman brings more than a decade of experience in the data center industry, focused on operational leadership and business integration and transformation. She previously served as Senior Vice President of Business Management at STACK Infrastructure EMEA.
Eland said:
“Thanks to its long-standing reputation for excellence in sustainable cooling for ultra high-density workloads and its neocloud business inferX, Submer has close relationships with GPU manufacturers as well the hyperscale end users of GPU as-a-Service. This gives Rubix early line of sight into AI demand workloads. I am excited to launch Rubix and grow our global business to enable our clients to scale AI and cloud deployments with speed, efficiency, consistency, and sustainability.”
Patrick Smets, Chief Executive Officer of Submer Group added:
“AI infrastructure requires a fundamentally different approach to data center development and delivery; I am thrilled to welcome John and Alison, whose industry experience sets us up for success.As Submer evolves into a fully integrated, full- stack AI infrastructure group spanning land and power, manufacturing, thermal and product architecture, AI intelligence, compute across core data centers and edge environments – and now, data center development and operations with Rubix – we’re creating a future-ready foundation built for performance, efficiency, and global scale.”
Zachary Webb, Head of EMEA Investments for M&G Catalyst, concluded:
“M&G Catalyst Funds are focused on supporting purpose-led technology companies that are driving the transition to a sustainable economy. As we expand our full-stack AI infrastructure capability with the Submer Group of companies, our Rubix capability signifies real potential to develop and operate leading energy efficient AI data centers and broaden the appeal for long-term investors in this asset class.”
Rubix launches at a time when AI is driving unprecedented infrastructure demand globally, accelerating the need for larger-scale environments, higher-density compute architectures, and faster deployment models across strategic markets.